Tag: nielsen

Black media slighted as spending power exceeds $1Trillion

| October 2, 2013

“Advertising expenditures geared specifically toward Black audiences reflected only three percent of advertising dollars spent,” the report stated. “Advertisers spent $75 billion on television, radio, internet, and magazine ads in 2012, with only $2.24 billion of that spent with media focused on black audiences.”

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Digital, social media outlets attract advertising

| October 2, 2013

There are multiple options when it comes to how consumers like to watch their favorite programs or other video content. In corner number one we have TV. Believe it or not, TV is still the reigning champ for advertisers who want to reach audiences, with the ability to attract viewers across multiple demographics.

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Nielsen releases African American Consumer Report

Nielsen releases African American Consumer Report

| September 24, 2013

With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever.

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