Tag: black consumers

Obama, spending power drives consumer confidence among blacks

Obama, spending power drives consumer confidence among blacks

| February 4, 2017

By Stacy M. Brown (NNPA Newswire Contributor) Despite a plethora of economic and social challenges, African Americans remain among the most optimistic consumer groups in the nation’s economy. A recent report by the market research firm, Packaged Facts, revealed that nearly half (47 percent) of African Americans believe they will be better off financially 12 […]

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Black media slighted as spending power exceeds $1Trillion

| October 2, 2013

“Advertising expenditures geared specifically toward Black audiences reflected only three percent of advertising dollars spent,” the report stated. “Advertisers spent $75 billion on television, radio, internet, and magazine ads in 2012, with only $2.24 billion of that spent with media focused on black audiences.”

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