Tag: advertising

Google bans payday, other predatory loan ads

Google bans payday, other predatory loan ads

| June 12, 2016

By Charlene Crowell (NNPA News Wire Columnist) For more than a decade, broad-based coalitions at both the state and federal levels have united consumer advocates, labor, clergy, civil rights champions and others in calling for an end to predatory lending. Although 16 states and the District of Columbia effectively ban payday lending, the majority of […]

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Volkswagen apology ads ignore African American, Latino media

Volkswagen apology ads ignore African American, Latino media

| December 28, 2015

By Stacy M. Brown NNPA News Wire Contributing Writer Still facing an uphill battle to regain its reputation as a trusted automobile manufacturer, Volkswagen has turned a blind-eye to consumers in the African American and Latino community. To some, it’s puzzling that the scandal-plagued automaker would ignore African Americans, whom a Nielsen Company study revealed […]

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Black media slighted as spending power exceeds $1Trillion

| October 2, 2013

“Advertising expenditures geared specifically toward Black audiences reflected only three percent of advertising dollars spent,” the report stated. “Advertisers spent $75 billion on television, radio, internet, and magazine ads in 2012, with only $2.24 billion of that spent with media focused on black audiences.”

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Digital, social media outlets attract advertising

| October 2, 2013

There are multiple options when it comes to how consumers like to watch their favorite programs or other video content. In corner number one we have TV. Believe it or not, TV is still the reigning champ for advertisers who want to reach audiences, with the ability to attract viewers across multiple demographics.

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