CarraRenee Collection: Blueprint for the next generation

| June 29, 2016
Carra Renee

Carra Renee

By Jeanie Summerville

Carra Renee can be reached via her email address  Her jewelry collection, fragrances and bath line can be seen on her online store and it’s also available at Chocolate, Kinks and Kurls. She’s also available for various events.  The wrap, earrings and necklace seen in the photo accompanying this article are her creations as well.     

1.)  How long have you been in business and what is your profession?

It will be two years in August and I have a jewelry line that’s called CarraRenee Collection and it consists of exclusive designer accessories that I make such as earrings, necklaces, watches, bracelets, clutches and etc.  I also have a fragrance line that consists of lotions, oils and perfumes.  

2.)  How did you get started?

Ever since I was a teenager, I’ve always made jewelry but after I graduated from college with my master’s degree in accounting and marketing, I figured I’d use it to start my own business.  I’d be able to merge the two things that I enjoy doing which are, being creative and using my love for numbers.    

3.)  What or who was your motivation?

After graduation, I went job searching and I was in a grey area because a lot of employers would tell me I’m over qualified due to my education or I didn’t have enough hands on experience and that  put me in an awkward position. So I figured, why not create a job for myself and I did.   And, I already knew how I would run it because I learned how to run a business in college.

4.)  What makes your jewelry unique?    

It’s one of a kind, which means, I don’t make anything twice.  Reason being, I feel we live in a world where everybody seems to be following behind everybody.  And, everybody seems to be wearing the same thing, looking the same and everything is so trendy but me, I want to stand out.  I don’t want to be somewhere and see four or five other people wearing the same thing I have on.  So when you get anything from me, you’ll never see anyone else with it on.    

5.)  What has been your greatest joy being in business?  

Seeing the influence I’m having on others and being able to inspire them to think and say, “I should do something with my talent” and make something happen.  And, it’s really cool to see all of my hard work actually coming to life and paying off because these are ideas I had in my head and to actually see them become physical, actual things, is pretty cool.


6.)  What has been  your biggest challenge?

Having a lot of ideas and not enough finance to make them all happen, being patience and knowing I can’t do it all at once.  I have to take my time and slow down because everything is not going to happen over night, it’s a lot of work and it isn’t easy because I have to be the accountant, marketing dept, creative dept and etc., and I have to do all of these jobs by myself, it’s a challenge but I love it.  

7.)  Why should the community support your business?

Because I feel it’s a blueprint for the next generation.  I want to be that example for kids from our community to look to and say, “She did it so I can do it too.”  And, that’s part of the most fulfilling thing about having your own business, you never know who you are inspiring.  And, it’s an amazing feeling to have little girls come to my table and say, “Wow, you made all of this?  So if we want to do better and we want our kids to do better we must uplift and support each other.            

8.)  What advice would you give anyone that wants to go into business?

Always do your research to figure out what you need to do to make it happen for you.  Figure out what steps you need to take in order to make it real.  Figure out what your strengths and weaknesses are, what you love to do and have a passion for it because if you don’t, it will show.

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Category: Arts, Business, Community, Local, People

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Frost Illustrated is Fort Wayne's oldest weekly newspaper. Your Independent Voice in the Community, featuring news & views of African Americans since 1968.

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