This indeed could be game-changing in a number of ways. It’s no secret that folks in lower income brackets are disproportionately affected by diseases and medical conditions that are related to poor nutritional habits. And, as the article indicates, the irony is healthier food choices are often expensive moving people with less economic resources to by cheaper products that are sugar-, salt- and preservative-laden to detrimental levels. We could be wrong, but we think that, given thrifty healthier food choices, a majority of people will opt to change their diets. Wal-Mart obviously thinks that’s the case and, no doubt, has done research that has determined they will stand to make more money by offering those healthier choices a affordable prices. Healthier foods at lower prices also could go a long way toward ultimately reducing U.S. healthcare costs by reducing the incidence of diet-related or diet-affected diseases such as diabetes and some heart disease.
Wal-Mart aims to push organic foods into mainstream
Retailer teams with ex-chain Wild Oats to sell lower-priced items
The Wild Oats organic items will start out in about 2,000 Wal-Mart stores, including some in the Chicago area, and they should ultimately be in the more than 4,000 Wal-Mart brand stores across the country that sell groceries. (John J. Kim, Chicago Tribune / April 9, 2014)
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By Jessica Wohl, Tribune reporter
6:10 a.m. CDT, April 10, 2014
Wal-Mart is trying to make organic food more accessible to its budget-conscious shoppers.
The nation’s largest retailer is making a bigger bet on the fast-growing category, teaming with Wild Oats to sell organic packaged food priced in line with conventional foods and at least 25 percent less than other organic brands it carries.
The effort by Wal-Mart, the world’s largest retailer and the largest seller of food in the United States, could have a ripple effect in the grocery industry. Cost has been one obstacle for many shoppers who say they would like to buy organic food but hold off because of typically higher prices.
Wal-Mart’s research showed that 91 percent of its shoppers would consider buying products from an affordable organic brand.
“We’re removing the premium associated with organic groceries,” said Jack Sinclair, executive vice president of the grocery division at Wal-Mart U.S.