BBC News – Italy up in arms over Michelangelo’s David rifle advert

| March 10, 2014

Italy up in arms over Michelangelo’s David rifle advert

David at Florence's Accademia Gallery, file picDavid is on show at Florence’s Accademia Gallery

Italy’s culture minister has expressed outrage over an advertisement by a US weapons firm showing Michelangelo’s David holding a rifle.

Dario Franceschini said the image was offensive and violated the law.

A number of Italian media web sites carried the image of the advertisement showing David holding a bolt-action rifle.

The advertisement, from Illinois-based ArmaLite, carries the line “a work of art” in promoting the $3,000 rifle.

Mr Franceschini urged the company to withdraw the advertisement for the AR-50A1.

He said in a tweet: “The image of David, armed, offends and infringes the law. We will take action against the American company so that it immediately withdraws its campaign.”

via BBC News – Italy up in arms over Michelangelo’s David rifle advert.

Category: National

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