Spotlight on Joyce Spence of Celebrity Beauty Boutique

| May 2, 2013
Joyce Spence is the proprietor of Celebrity Beauty Boutique, a member of the Black Owned Business Supply Association. (Photo: Jeanie Summerville)

Joyce Spence is the proprietor of Celebrity Beauty Boutique, a member of the Black Owned Business Supply Association. (Photo: Jeanie Summerville)

UP CLOSE WITH JEANIE by Jeanie Summerville

Whatz up, babies?

How are you today? I hope, that all of you are feeling as wonderful as I am because it feels so good to be loved, wanted, needed and appreciated. You know, the more we get to know one another, on our journey of love, the more fun and exciting life is because I find all of you so fascinating and I love it! On that note, let’s have some more fun as you read this week’s spotlight because it’s all about beauty. So just sit back, relax and enjoy. Or, stand and jump and shout if you want to! You can do that because Frost Illustrated in gonna take you there.

“Hello, Frost Illustrated readers. My name is Joyce Spence and I’m happy to share with you about me and what I do. I’m the proprietor of Celebrity Beauty Boutique LLC, that’s located at 3818 Illinois Road, here in Fort Wayne. We are a multicultural beauty supply that has products for men, women and children. I got into this line of business because beauty feels so good and I don’t care if you’re dying or have to drag yourself out of bed, put your earrings on and your hair looks good, then you feel good. 

“I was in the service for over 22 years and all I saw wasn’t misery, but I started to get depressed behind it. So I wanted to surround myself with beauty and my beautician said, ‘well why don’t you open a beauty supply?’ I liked that idea and since I had just finished my bachelor’s in criminal justice, I went back and got my master’s in business administration. And, in my last month in school, I started to open up my beauty supply business and I love it. I suffer with P.T.S.D. (Post Traumatic Stress Disorder) and before this beauty came into my life, sometimes, dealing with people on a daily basis would be tasking. But dealing with them on beauty, I love the people and I can deal with that everyday and if it’s ugly, I can still make it pretty. And through beauty, I can fit into society. 

“We opened our doors for business on Nov. 1, 2012 to the House of Neco, exclusively. Then on Jan. 1, 2013 we had our Grand Opening to the public. We’re going to re-launch our Grand Opening in June and I‘m calling it our Grand, Grand Opening. And, on June 9, 2013 Mr. Madrid Johnson, who is the manufacturer of Madrid International that has been around for 20 years, will be here from 10 a.m. to 1 p.m., and he’s going to do cuts, weave and talk about his product line. So, I’m sending invitations to the schools because I know they wouldn’t want to miss this.

“On June 15, we’re going to have the Mammogram Mobile and the Cancer Blood Drive here. We’ll also have someone to barbecue and something for the children. So, come on out and join us. You don’t even have to buy anything, we’d like to meet you and know your beauty needs. Our business hours are Mondays through Wednesdays 10 a.m. to 6 p.m. Thursdays-Saturdays 10a.m.-7p.m., and our telephone number is (260) 755-1875. 

“Also, I have a partnership with Cancer Services because, like I said, I’m into beauty and it’s about the beauty inside, as well as, the outside. With Cancer Services, it takes a year to be in business to get on their list and they allowed me to be on that list. We have Cancer Awareness meetings once a month and you can call me for our next meeting date and time. With Cancer Services, I have a program, where my customers drop off their wigs and we take and refurbish them for cancer patients. So when they’re in transition between chemotherapy and radiation treatments and losing their hair, they can come and get the wigs that we have here. If these don’t fit, the House of Neco will cut it to their desired style for free and the wigs are free too. Then when they go to Cancer Services, they’ll be given a coupon to purchase a wig that fits to their liking.

“I also want to be a liaison for medical patients that have alopecia (loss or the absence of hair) and the people that don’t have ways of getting hair or knowing what to do when they can’t grow their hair anymore. I do this because of beauty since everybody should be beautiful.

“As far as our location, the people can find us because they’ll see our star on the front of the building or they’ll see the House of Neco and say, ‘oh I meant to go over there.’ I want to bring people out of the south end of town and let them see that it’s something better and different here. Because all of my products aren’t just what the corner Asian stores has. My products come from African American distributors and manufactures. I’ve joined B.O.B.S.A., which is the Black Owned Business Supply Association and I have a direct connection with the manufactures and I have everyone’s telephone number. 

“Let’s say, for example, A.W.N.I. (A Whole New Image) hair didn’t work for you, I’d call up the manufacturer and say, ‘Tyrone, they say your hair didn’t work for them’ (when she said that, I was like, ‘wow, how beautiful’ because that would make you feel so special). And, he’d say, ‘Joyce send the hair back to me and let me know what they say is wrong with it and I’ll hook them right up.’ So, there’s no middleman between me and my vendors.

“Also, with me being a member of B.O.B.S.A., they cut through the chase and I don’t have to have a $10,000 minimum order with any particular distributor or vendor. My minimum first order may have been only $500 and they also made it easy for me because they have a list of everything I needed to start up. And, I took it and scrubbed it for the things that I know that we want over here. 

“When you walk through my doors, even if you’re looking a mess, we don’t care. Because we’re going to greet you and ask, how can we help you? You may say, ‘I can’t do anything with my hair.’ My question is, ‘what have you been doing with it?’ I will ask you that because that way, I know how to help you. We are professionals and we are here for you and if, I can’t answer it, our partnership with the House of Neco will. So, we’ll just walk over to one of their stylists who will answer any questions you may have. Because, the way we set it up is that The House of Neco and I together, is like a one stop shop. Her clients get to come over and purchase hair from us and my clients get to have a professional counsel from them for free.”

“Hello there Frost Illustrated readers. My name is Napoyia Henderson and I’m Joyce’s daughter, the sales manager, social media rep and website designer here at Celebrity Beauty Boutique. We try to have more exclusive things, other than the other side of town because we want people to be able to come in and get their hair beauty supplies without having to order it. Why wait the three days or whatever for the hair that’s 18 to 24 inches in wigs and weave, if you don‘t have to? We will also have a whole Janet Collection exclusively which consist of exclusive colors and lengths of human hair from Brazilian, Mongolian and Malaysian. 

“We’ll also have invisible parts in the 18 to 20 inches wigs with exclusive color. That allows you to do your own coloring and with our Brazilian hair you automatically get the color of how you want it because it comes that way. Our original textures of Brazilian hair—wet to wavy—are cut off the hair of children and has never been processed. The adult hair, that’s like 28 inches, has been processed before. We have available to you hair from the manufacturer A.W.N.I. that you can keep for three years and use it over and over again and it looks better and better every time. It’s virgin hair so you can dye it and do everything to it.”

Then Joyce also has this important information to say:

“All of our hair is four ounces and a lot of others have been giving their bundles 2.5 ounces per and that’s like a real big rip off. Because they’re charging you a 50 percent mark up on half the hair and that’s crazy. So instead of taking everything, we want to make a profit like they do but we want everybody to be able to afford their hair too at the same time. Celebrity Beauty Boutique is here for you so come in and let’s talk or critique us. Let us know what we can bring to you because without you there is no me.”

So now in closing I say, Great job Joyce and Napoyia! I’m so proud of you for bringing more beauty into our lives. And, I hope you much success because you deserve it. So until next week, you’ve been Up Close with Jeanie. Bye bye, babies.

P.S. If you would like the spotlight shined upon you or someone that you know, all in the name of love, just send me an e-mail to I’d love to hear from ya.


This article originally appeared in our May 1, 2013 issue.

Tags: ,

Category: Local

About the Author ()

Comments are closed.