With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections.
Currently 43 million strong, African American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group.
By Eryn Rogers Courtesy of WANE-TV FORT WAYNE, Ind. (WANE) – Fort Wayne’s oldest weekly newspaper is bouncing back after a theft earlier in the summer froze the paper’s account. However, after an outpouring of the community’s help, Frost Illustrated is back in business. Frost Illustrated was founded back in 1968. Earlier this year, an […]
By Bryant Rozier Special to Frost Illustrated Steven Manning—a self-described proud Portage Junior High School Ram—was recently interviewed by Arise TV in New York City. Launched in 2013, Arise is an up-and-coming 24-hour news and entertainment channel that competes with CNN, the BBC and Fox News. An Arise producer learned about Manning from a USA […]
1968 ~ While being awarded the gold and bronze medals, respectively, Tommie Smith and John Carlos, raise their gloved fists on the Olympic victory stand to symbolize the struggle for Black freedom in the USA