With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections.
Currently 43 million strong, African American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group.
In the video below, Barry Minniefield delivers a strong blind-audition take on “Me and Mrs. Jones” on The Voice on March 2. Scroll down to see an interview with Barry about his audition, landing on Team Adam and the road ahead. Click here to read more. . Watch the interview with Barry about his audition, […]
Retired Indiana State Police Officer Terry Lymon delivers a very passionate, yet intellectual plea on the importance of black men knowing their constitutional rights. Mr. Lymon suggests that some corrupt officers use your ignorance of your rights against you. If the police know or think that you may know your rights, that may eliminate or lessen their potential deviant behavior against you.