With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections.
Currently 43 million strong, African American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group.
Fort Wayne—The scene was frantic last week as scores of residents found themselves forced to leave their homes at Baldwin Creek Apartments. On June 11, residents were informed that they had just hours to grab any essentials and evacuate the premises due to unfit living conditions caused by raw sewage backup in basements of several […]
In the video below, Barry Minniefield delivers a strong blind-audition take on “Me and Mrs. Jones” on The Voice on March 2. Scroll down to see an interview with Barry about his audition, landing on Team Adam and the road ahead. Click here to read more. . Watch the interview with Barry about his audition, […]