With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections.
Currently 43 million strong, African American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group.
Ms. Cole discusses how she was abused as a 3 year-old child at home by her parents to the extent that she didn’t have the opportunity to worry about Mississippi racism, segregation, lynchings, politics and Historic White Supremacists.
In my years of being in business, Mrs. King has the highest credit scores that I have ever seen. In this interview, Mrs. King shares her philosophical insights into how she lives comfortably and basically stress free, knowing that creditors and banks are lined up anxiously waiting to loan her whatever amount of money she wants.
By Eryn Rogers Courtesy of WANE-TV FORT WAYNE, Ind. (WANE) – Fort Wayne’s oldest weekly newspaper is bouncing back after a theft earlier in the summer froze the paper’s account. However, after an outpouring of the community’s help, Frost Illustrated is back in business. Frost Illustrated was founded back in 1968. Earlier this year, an […]
By Bryant Rozier Special to Frost Illustrated Steven Manning—a self-described proud Portage Junior High School Ram—was recently interviewed by Arise TV in New York City. Launched in 2013, Arise is an up-and-coming 24-hour news and entertainment channel that competes with CNN, the BBC and Fox News. An Arise producer learned about Manning from a USA […]