With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections.
Currently 43 million strong, African American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group.
By Eric D. Hackley Click here to read the transcript Brother Rose the Home Repair Contractor discusses the liberating potential of the “Justice or Else” Movement. He discusses the ways we were brainwashed and the eradication of “slave mentality.” He also discusses the involvement of the Whites, Indians, Mexicans and others. Brother Rose and I […]
Video by Eric Hackley Fort Wayne Activist/Educator and Lady Leader Nicole King shares the very personal side of the “Justice or Else” Washington, DC March and why she not only had to attend, but why she took her children. Related