With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections.
Currently 43 million strong, African American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group.
At approximately 1:40 a.m., Nov. 6, police received a report that two masked men entered the Walgreens store at 10412 Coldwater armed with handguns. The store employees were “man handled” and pushed to the floor before being forced to open the cash drawer.
60-second promo of the award winning show with the Dance Collective recently was honored with a Philo T. Farnsworth Award for excellence in children’s programming. The mission of TRACK is to use the power of art and inspiring stories to combat child abuse.
Fort Wayne native Justin Jordan directs/shoots/edits this ArtistDirector production with his wife Charity. The Atlanta-based web series recently won first place at this year’s Hollywood Black Film Festival. Click here to read the full article. Catch Karen’s “Mommy Uncensored” action starting from the very beginning. Eight episodes of raw, diaper-dandied entertainment and parenting gone wrong. […]
The song is a testament to overcoming all struggles of life and persevering through any tribulation. Whether it be a lost of a loved one, drug addiction, crime or any other battle that we as a people have to fight, it is essential we strive for our inner lights to SHINE and let LOVE submerge the darkness!